Challenging the barriers to consumer choice
At last December’s DDL conference I was invited to talk on how, when it comes to inhalers, we need to challenge our belief in the one-size-fits-all approach.
I’ve been involved in the development of medical devices for the last 11 years and in that time have seen a shift in thinking in the Pharma industry. It’s no longer considered enough to provide safe and robust devices, the importance of usability and more latterly patient experience has become more recognised.
Yesterday, February 27th, we re-ran my presentation as a webinar for those that missed it. If you missed both my presentation in Edinburgh and the webinar you can watch it again below.
57 Varieties: challenging the barriers to consumer choice from Team Consulting on Vimeo.
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